Fulijaya Marketing Sdn. Bhd.
Fulijaya Group was founded by Dato’ Kethnyzz Tan who has long experience in dealing with products for the toiletries and household industries. He started his business as a contract manufacturer of private label toothbrushes, toiletries and plastic wares in the early 80’s when he formed an enterprise. With the aim to strengthen its marketing network, FMKT (Formerly known as Fulijaya Industries Sdn Bhd) was established in 1982 to manage the wholesale and retail sales of its products. FMKT is today involved in the wholesaling and retailing of oral care products, toiletries and plastic wares.
Fulijaya Manufacturing Sdn. Bhd.
Through the years, as the enterprise experienced rapid growth in business, FMFG was formed in 1991 to run its manufacturing operations. Subsequently in 1993, as a result of the constant pursuit of innovative technology and product diversification, FMFG diversified its business operations into vacuum forming and the manufacture of polyvinyl chloride (PVC) trays, plastic injection moulded household/industrial products and packaging materials. With direct involvement and in depth understanding of the rapid changes in the toothbrush market, FMFG started to manufacture its own line of toothbrushes under the brand name “Pro Dental B”. The initial branding strategy was through direct product listing into major hypermarkets. As these hypermarkets are high consumer traffic areas, the Pro Dental B brand soon became known to many. Today, the Pro Dental B products manufactured by FMFG and marketed by PDB are renowned for their range of toothbrush, toothpaste and other oral care products.
Currently FMG operates in two factories which are located at Taman Makmur Industrial Estate, Kulim, Kedah and at Plot 7110, Lebuhraya BKE, Mukim Sungai Seluang, Kulim, Kedah with a total built up area of approximately 142,980 sq ft. Its products in the local market are sold through its subsidiaries FMKT, PDB and PDBC. In addition, it also exports its products to other countries which include Thailand, Australia, Indonesia, United States, Taiwan, and middle-east countries.
To expand its business opportunities in the oral hygiene market, FMFG has also ventured into the production of the following products:-
- Breath Spray and Sanitizer Spray
- Tongue Cleaner and Flossing Toothpicks
Pro Dental B Sdn Bhd
In 1995 PDB was formed to market the Group’s “Pro Dental B” toothbrushes. PDB lists its products locally in hypermarkets such as Giant, The Store, Tesco, Aeon and etc. Apart from the local market, PDB has also penetrated its products to overseas market in Brunei. Products produced under the brands of “Pro Dental B” and “Pro Care” were sourced directly from FMFG and exported to its overseas customers.
The product marketed by PDB categorised by their brands are as follows:-
Pro Dental B – Toothbrush and toothpaste.
Pro Care – Mouthwash, breath spray and sanitizer spray, razor and other oral care products such as tongue cleaner and flossing toothpicks.
Oral Plus – Toothbrush, toothpaste, floss, razor and mouthwash.
My Fresh – Wet tissue.
Pro Dental B Corporation Sdn. Bhd.
Due to the expansion of business, Pro Dental-B Corporation Sdn Bhd (“PDBC”) was formed in 2001 to market the Group’s other toiletries and household product.
NCE Global Sdn. Bhd.
Incorporated on 18 November 1995 and carried on the business of stockists, agents, wholesale and retail dealers of health food and health care products. The Company’s business and management was taken over by the Fulijaya Group in 2014. It is currently a wholly owned subsidiary of Fulijaya Corporation Sdn Bhd and it is the multi-level marketing arm of the Fulijaya Group for its range of organic skin care and toiletries products under the brand of Organic Senses.
Our products are professionally tailored for the discerning consumers who believe that organic products cater to their needs and comfort while reflecting their eco-friendly and contemporary lifestyle.
Our Company’s products are produced with quality in mind and to ensure this commitment of quality we are fully supported by the Fulijaya Group with full manufacturing capabilities and research and development facilities. Our products are manufactured in line with ISO 9001:2000 requirements and also procedures are properly controlled to consistently meet the standards via GMP (Good Manufacturing Practice). As our products are manufactured within our Group, we are able to manage our supply of raw materials and manufacturing processes to ensure that our products meet organic standards. We are also able to continuously develop and introduce new products as well as improve our production methodology to meet the needs and comfort of our customers and to give them peace of mind that our products meet the exacting standards that they expect.
Green Bios Tech Solution Sdn. Bhd.
In order to expand business in Agriculture, Green Bios Tech Solution Sdn. Bhd. (Formerly known as Agri Biogreen Tech Solutions Sdn. Bhd.) was formed in 2013. The company carries the brand of Biomattriz which is focuses on plantation treatment.
Biomattriz is a formulation of Trichoderma SPP with the content of other organic materials and microbes which protect the plantation such as palm, rubber trees from various disease and increase productivity.